The Course Will Run for 8 Weeks
WEEK #1 - Introduction to the Fashion Tech Industry
What does “fashion tech” mean
WEEK #2 - Connecting with the digital consumer through understanding UI and UX
What is UI and UX and how is it applied to the building of a site/app
How can you test into UI and UX through beta test with target users
How to understand and translate feedback from beta tests in order to make changes that reflect what the user is looking for
WEEK #3 - Structure of fashion corporations and which departments are ushering in new technologies
How are retailers (i.e. Nordstrom, Bloomingdales, etc.) and brands (DVF, Ralph Lauren, etc.) structured
Who are the key decisions makers within these corporations that are making the technical development decisions
WEEK #4 - The Internet of Things - how to create a connected shopper experience
How retailers are connecting their stores to make the user experience more seamless
The new digital dressing room
How to help consumers better discover the items they are looking for and where they can buy them
WEEK #5 - New Technologies - iBeacons, geolocated offers, virtual reality
- What technologies are being successfully implemented that are improving the in-store shopping experience?
WEEK #6 - 3D Printing and what that means for textiles
3D printed clothing and shoes, what is it allowing us to do that we couldn’t do before
Textile design and how it is being affected by 3D printing
- Other fabric advances such as the use of silver in fabric for it’s anti-microbial properties
WEEK #7 - Mobile Apps/Website Build
What does it take to build out a mobile site? A mobile app?
What are some considerations you should keep in mind when building a mobile app in the fashion industry
How to understand the landscape of development tools and which ones may work best for you
WEEK #8 - Wearables
Will wearables become fashionable?
What fashion players are experimenting in this space (i.e. DVF, Rebecca Minkoff)
Which wearables do you think will be successful and which ones are just a fun experiment?