The Course Will Run for 8 Weeks

 

WEEK #1 - Introduction to the Fashion Tech Industry

  • What does “fashion tech” mean

WEEK #2 - Connecting with the digital consumer through understanding UI and UX

  • What is UI and UX and how is it applied to the building of a site/app

  • How can you test into UI and UX through beta test with target users

  • How to understand and translate feedback from beta tests in order to make changes that reflect what the user is looking for

WEEK #3 - Structure of fashion corporations and which departments are ushering in new technologies

  • How are retailers (i.e. Nordstrom, Bloomingdales, etc.) and brands (DVF, Ralph Lauren, etc.) structured

  • Who are the key decisions makers within these corporations that are making the technical development decisions

WEEK #4 - The Internet of Things - how to create a connected shopper experience

  • How retailers are connecting their stores to make the user experience more seamless

  • The new digital dressing room

  • How to help consumers better discover the items they are looking for and where they can buy them

WEEK #5 - New Technologies - iBeacons, geolocated offers, virtual reality

  • What technologies are being successfully implemented that are improving the in-store shopping experience?

WEEK #6 - 3D Printing and what that means for textiles

  • 3D printed clothing and shoes, what is it allowing us to do that we couldn’t do before

  • Textile design and how it is being affected by 3D printing

  • Other fabric advances such as the use of silver in fabric for it’s anti-microbial properties

WEEK #7 - Mobile Apps/Website Build

  • What does it take to build out a mobile site?  A mobile app?

  • What are some considerations you should keep in mind when building a mobile app in the fashion industry

  • How to understand the landscape of development tools and which ones may work best for you

WEEK #8 - Wearables

  • Will wearables become fashionable?

  • What fashion players are experimenting in this space (i.e. DVF, Rebecca Minkoff)

  • Which wearables do you think will be successful and which ones are just a fun experiment?